Connecting the Lego community through the art of building

Client

Lego

Role

Designer

Agency

Fiora

Year

2019

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When Lego briefed us to think of ways they could improve their omnichannel customer experience, we parked the marketing jargon and went back to basics; focusing on pure passion for the world's most famous bricks, we created Lego Me - a new and fun way of connecting the Lego community.

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Whilst we only had a week or so to create something, we got straight to work by chatting to Lego lovers of all different ages.

One thing was apparent: whilst there are numerous Lego apps in existence, they all do very different things. What was missing was an all-encompassing, definitive Lego app that would serve as a hub for all things related to 'Lego'.

During this research phase, it became clear Lego were missing out on the chance to bridge the Lego community together; instead of people just building Lego at home, alone, wouldn't it be amazing if they could join forces with other builders?

LegoMe was our proposal for this. A standout app that would unite people through a love of constructing Lego bricks, anywhere, anytime. 

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©Henry Cruickshank

hfcruickshank@gmail.com

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