Global design collaboration in a pandemic
An intensive week-long UX workshop in New York beckoned for myself and a colleague, but then the pandemic struck. A transatlantic hybrid promptly took its place and we subsequently managed to completely overhal Invesco's product pages to suit the needs of multiple stakeholders from local markets across the globe...all virtually.
Rewind to March 2020; myself and a colleague are scheduled to travel to New York for an intensive UX workshop with Invesco’s in-house design team and digital clients, plus multiple other stakeholders.
We’d been tasked with overhauling and redesigning Invesco’s product pages – their most critical and visited website pages – to work across mutliple local market sites. A collaborative, hands-on approach was going to be crucial if we were to achieve this goal in such a short space of time.
When the COVID-19 pandemic hit UK shores just a few days later, our trip was abruptly cancelled and we were forced to dive head-first into a virtual alternative, one that would end up lasting more than two months and which would test our fledgling skills at remote working across different time zones.
Invesco's product pages effectively serve as 'shop windows', offering current and potential investors alike the ability to view and comb through a high volume of interactive information relating to a specific fund.
We were asked to completely overhaul the structure and layout of these pages, creating universal and intuitive templates that would work for every local market, in a variety of languages. We quickly started using Invision Freehand and found this to be incredibly useful as we adjusted to working at home.