Uniting the legal industry to combat climate change

Client

Pinsent Masons

Role

Digital Designer

Agency

Oliver

Year

2021

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This is a visual identity concept for '1 Million Hours', a global initiative being launched by Pinsent Masons to enable everyone in the legal industry to have a direct impact on climate change by pledging actual working hours as a form of donation.

The branding potential with a concept like '1 Million Hours' initally felt as equally challenging as it did exciting.

Where to start with such a big idea? I chose to narrow the focus and create a logomark that would succinctly convey the idea in a multitude of ways.

With this direction, I sought to create something that would break away from typical corporate branding so often seen in the law industry. Instead, I saw this as an opportunity for Pinsent Masons to create and promote something big and bold. Afterall, if you can't shout about climate change, then when can you?

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©Henry Cruickshank

hfcruickshank@gmail.com

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